Week 4 - Response 2 - POL Chapter 2

In chapter 2, Sturken and Cartwright discuss the relationship between the viewer and the art piece versus the audience and the art piece. It is explained that an individual viewer is significantly different from a general audience as individuals exposed to art can have a more personal experience. They distinguish the two as a viewer being a looker and an audience being a collective of lookers. The chapter also discusses the producers of images and their intent behind the production. Examples include advertisers whose intent is to conduct audience research and persuade the audience to become consumers of the product being advertised. Artists of all kind have the intent of entertaining an audience and invoke personal feelings in them. Architects have the intent of persuading the audience to utilize a space in a particular way. As such, images have different meanings and the producers make them with their respective intents. One of the most important parts of this chapter is taste as it depends on culture, ethnicity, age, personal opinion and other varying factors. As an individual, I have taste in 8 bit aesthetic vs realistic aesthetic and that's because of the varying factors mentioned above.